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well, hello there!

My name is Rachel Pinkstaff and I created Pink Greens because I have a passion for spreading that green love! 

Born and raised in Eugene, Oregon, I moved to San Francisco after graduating with a journalism degree from the University of Oregon in 2007.

In 2014, after seven years living and working in advertising and feeling pretty ho-hum about my “purpose” (I know, so cliché, right?!), I woke up in the middle of the night with an epiphany - what I was passionate about was food and its impact on our planet. I thought, how freaking cool that we can each take a stand in the world and for the planet, with each bite and sip we take?! Sidenote, I’m kind of vain - not in a crazy way, but in a normal way…I want to be my ideal weight, have smooth glow-y skin, shiny hair, strong nails and I want to feel happy, healthy, clear-headed. I wanted to not stress about food or count calories or feel guilty if I had one too many rosé slushies at the new hipster movie theatre in The Mission with my girlfriends. Basically, I want it all! I feel like I got the magic keys to the castle and I want to share it with everyone I know. Because you can have it all. And you deserve it. (Okay, end tangent.)

I didn’t know how I would channel this passion, but I knew I would figure it out.

So. I quit my corporate job, moved to Sonoma, and started a pop-up food business, juice delivery, blog, Instagram, and this website (the one you’re on right now!). And I started spending lots of time in the kitchen concocting recipes. That’s my happy place.

I started coaching friends and family, very informally, and I realized I should get officially trained in this area - I went back to school at this awesome program called Bauman College. And I can now boast the title of “holistic nutrition consultant.” Remember those older adults back in college who were annoyingly into that class you found totally boring? Like the english class you were forced to take to fulfill your BA credits? They’d sit up front and raise their hands all the time and you wondered what the heck was wrong with them? Well, that was me in this program. I loved every minute of it. Dork alert!

But the good news is that I will nerd out FOR YOU. I will delve into your every digestive issue, food sensitivity, fertility struggle, skin blemish, pound you don’t want…you name it.

If you are interested in working with me, head on over to my Services page and learn about the different programs I offer.

my "why" 

I believe that what we feed our bodies (and our minds) has a massive impact on the world around us. Regardless of dietary disciplines and each person's unique needs, I think we can all agree that when we add more of the good stuff...not only do we feel healthier, lighter, stronger, and happier, but we also create a system that builds more life with every turn; healthier soils, less carbon emissions and greenhouse gases, less dependencies that run the gamut from genetically modified crops, to pharmaceuticals. A reduction in chronic diseases, cancers, diabetes, and obesity. In essence, we're choosing a life that creates more life! As opposed to a destructive one that breeds more and more dependencies. 

Imagine if we could have all of this and it was as simple as a decision. A decision about what we choose to eat, drink, and think. 

What if more of us chose to eat real, whole, organic, and sustainable foods more of the time. 

Over time we would become addicted to the good stuff. We would look better, feel better, inspire those around us and have a massively positive impact on the planet

I don't subscribe to a certain "diet," instead I believe in eating more greens, more veggies, whole foods, natural foods, organic, sustainable, local, and seasonal as much as possible. When I do eat animal products, I source from ones that are raised eating their natural diet and lived in their natural environments. This means I eat less dairy and meat than the average American (but when I do, I enjoy every last bite!). 

You will find the majority of my recipes are vegan, gluten-free, dairy-free, and most definitely veggie-centric(!).

I don't believe we have to put ourselves in a bucket of a certain "diet" in order to help our bodies and the planet. I also don't believe we need to drive ourselves crazy over what we eat. Instead, we can focus on how fun, beautiful, and delicious eating in a whole foods, plant-centric way can be. I believe in not being perfect, but in holding ourselves accountable. In taking responsibility for how we feel. 

After all, we are what we eat, drink, and think

It took me years of research and trial-and-error to find my groove with food, but I can tell you, it was absolutely worth it. Not only did I loose weight, but I also felt lighter, more clear-headed and energetic, a deeper sense of happiness and harmony with food. And instead of just living this way, I have felt compelled to share my experiences with all of you.

I am a constant student and love learning new things. I love getting inspired, finding new-to-me ingredients, creating recipes, and capturing the beauty of natural foods through photography. 

My mission is to inspire, inform, and encourage you in your journey with health and wellness. And that, together, we can spread that green love all over the place! 

I believe that when we are healthy in our minds, bodies, and spirits, we are able to go out and do more good in the world. 

Thank you for reading.

xx, rachel